You need a beautiful website to make a positive impact on your audience. Did you know that as many as 48 per cent of people believe that the website design is the most important determining factor for the credibility of a particular business? It is your website design that creates the first impression in the mind of your audience.
Creating a website for your business can be quite a big challenge. It is also quite stressful to begin with. Creating a professional website is essential to digitally designing your company’s best image. The website is like a virtual storefront; the homepage is the front door. You would want your website to be aesthetically pleasing to ensure that it attracts the attention of your target audience. Here we’ve collected some of the most outstanding web design features to ensure that you start in the right direction. There is much more than just the design. Let us go through the discussion below to understand this better.
Add only those important elements that will add value to your site
You might add too many features to your site when designing your pages. You want your site to be visually attractive, so you might continuously add aspects to attract attention to your webpage. This way, your site might get too cluttered or overwhelming.
There is also another critical point that needs to be added here. You must understand that if some elements are irrelevant to your site, they can confuse your audience. Every detail you add to your website should have a purpose, and you cannot add a call-to-action button that does not lead to a new page.
People would try to click on the button continuously, which would confuse them as to why it doesn’t take them anywhere. Do not put something on your site solely because it adds an aesthetic element to your page; you should create functional features and enhance the user experience on your site. The website should be practical, and it should also have an evolving design.
You might have clicked on a website and lost instantly in the clutter of buttons, links, and texts. Your website’s first impression directly reflects the competence of your company. Building trust and communicating value to potential customers requires a well-designed page. So, when designing, keep the user experience in mind at all times; elements such as a compelling layout, whitespace, excellent copy, and a thoughtful style guide will go a long way toward capturing and maintaining customer attention.
A good balance in web design promotes a positive customer experience. Furthermore, responsive design is critical. Regardless of the user’s screen size, platform, or orientation, a unique responsive website delivers an optimal experience every time. Regular, thorough market research will assist you in adapting and evolving your website to meet the ever-changing needs of your consumers—remember, digital design is constantly changing, and so should your website.
Disseminating your brand’s identity
Your website is critical in developing a consistent brand identity. Every website page should display your logo, tagline, branded imagery, and values. For example, REI’s brand is visible even during the holiday shopping season, with clearly placed logos and copy promoting their acclaimed outdoor gear via REI. Overall, your website should answer “who” and “what” your brand does so that visitors understand it in seconds.
Appealing to your target market
All design decisions must address how you can best serve them and create a positive, memorable, and one-of-a-kind experience for them. Use language and imagery that appeals to them and reflects values to which they can relate. You won’t be able to compete if you don’t have this.
Emphasis on value
When a visitor arrives on your homepage, it must entice them to stay. The homepage is the best place to nail your value proposition so that prospective customers stay on your website rather than visiting your competitors. By providing a high-quality service or product and following the advice above, you will convert those who are “just browsing” into customers. With that in mind, let us get you started on the right foot with a roundup of our favourite current web designs to get your creative juices flowing. Consider your brand identity and target audience when reviewing the themes below to determine which themes or trends may be most appealing to the right people.
Getting acquainted with colour
Colour schemes easy on the eyes, such as neutrals or pastels, naturally influencing calm and relaxation, are a lovely way to welcome your website visitors and invite them to stay a while. Natural greens, pastel blues, warm browns, light pinks, cool greys, and sand tones are among the less jarring colours to interact with than pure black or pure white. A softly contrasting foreground can stand out against a neutral background. It directs your users’ attention to the elements you want them to see while directing them to call-to-actions and other buttons.
The illustration that stands out. There are numerous paths you could take in terms of imagery. Photography, whether digital or film, augmented reality experiences or video, hand-drawn illustrations or animations, abstract art or sculptural still life visuals… the list goes on. There are numerous techniques for making illustrations stand out. A brilliantly neuromorphic aesthetic can be achieved by using selective drop shadows overlaid with semi-flat colours, which resembles digital embossing or debossing with a stunning result. This design works well for elements such as buttons, search bars, and text boxes, as well as icons and product features, and it is ideal for sites that promote responsive design.
