When we hear that a new website prospect requires a five-page website, we know that they need a straightforward informational website with the specific pages that I will describe below, such as Home, About, Services, Contact, and so on. This is usually sufficient for a small business to have an online presence, some control over its reputation, and search engine traffic. In contrast, larger companies or websites require dynamic content, hundreds or thousands of pages, and more complex elements such as e-commerce or member login.
What are the standard pages of a five-page website?
A few standard pages are usually the foundation of a simple five-page website. Websites vary greatly depending on the company, industry, and website owner’s goals, but here’s a list of the most common pages found on an essential small business website. The home page is the website’s main page and should communicate the purpose of your website or business while linking to other important website pages.
Many individuals and small businesses have an About page that provides Information about the person, company, or service represented on the website. A Products or Services page is commonly used to communicate the products or services sold or provided. It’s usually a good idea to include images to represent the person or business visually. I track visitors’ activity to my site and many other client sites.
It’s pretty simple.
This is a significant page because it serves as a central decision point for the visitor in determining whether the offered product or service is a good fit for them. Many individuals and small businesses have an About page that provides Information about the person, company, or service represented on the website. It’s usually a good idea to include images to represent the person or business visually. A Products or Services page is commonly used to communicate the products or services sold or provided. A Testimonials or References page is an excellent way to boost trust in your product or service. You can share testimonials or references from previous customers and clients on this page. Check out my other post on collecting and using website testimonials, and start letting your customers SELL FOR YOU. A Frequently Asked Questions page can be helpful for sites that generate many questions to answer the most common questions proactively.
Five Pages That Every Website Requires
Homepage
The homepage is where all of your site’s action takes place. It’s the first thing visitors notice, determining whether they’ll look around or leave. When designing your homepage, consider the customer’s point of view. You have complete control over your visitors’ first impression, from navigation bars to images to copies. In just a few seconds, visitors should understand the purpose of your homepage. You want them to see your logo and a clear call-to-action button. Avoid clogging up your homepage with unnecessary images. You also don’t want crazy colour combinations. Aim for simplicity in your design to effectively represent your small business.
Get feedback from potential visitors if you’re creating a new site or rebuilding an old one. Running a small soft launch will provide you with invaluable insight into how to improve your homepage. Your homepage should improve visitors’ perceptions of your small business. It’s your entry point to increasing brand awareness and conversions.
About Us
The About page allows you to elaborate on your brand’s vision and achievements. Make bold statements and explain how your goals will benefit customers. This page relies heavily on storytelling. You want readers to identify with your brand’s values, join you on your journey, and spread the word to their families and friends. Consider tailoring your About page to the needs of your target audience. You might want to write it in multiple languages or use a timeline graph to make it easier to read.
Product pages or Services
The products and services page is the heart of the majority of websites. It should turn a casual visitor into a regular customer. You have every right to spend significant time improving this page for the customer experience. When writing a product description, you should focus on the benefits rather than the features. Tell a vivid story about how customers will feel after purchasing your product. You want them to feel like they’re a part of the product before they even get it. Product photography is also essential. Highlight multiple product angles and allow users to zoom in and out. When appropriate, record a short video to enhance the visual experience. Write the same detailed descriptions if you sell services. Provide context for how you deliver your services to your customers. A hairdresser, for example, may highlight the in-store experience of a calm atmosphere with prompt service.
Blog page
The blog is essential for your brand to communicate directly with customers. You can highlight product updates and current trends and answer buyers’ frequently asked questions. Successful blogs are journeys rather than destinations. Your blog must capture visitors’ attention and take them on an adventure with your unique brand. For example, you could show them a behind-the-scenes look at product design or film a testimonial video with a satisfied customer.
Stay away from selling products in every post on your blog. Customers will quickly become irritated and will visit your competitor’s website. Instead, provide your visitors with solutions and inspire them to live better lives.
Contact Information
You can build a strong relationship with the customer if you have good communication skills. You will learn about their wants and needs concerning your products. Furthermore, it opens the door to critical feedback. Consider your contact page to be a customer support tool. The priority is to provide excellent service regardless of the reason for the visitor’s visit. You also want customers to receive accurate Information. Depending on your industry, you may want to include the brand’s physical address, email address, or phone number. If you offer live chat, please indicate the availability of the support agents on the page.
